It all begins with understanding your users.

Our team, made up of Rachel Lynch and Kristina Kennedy, has a combined 15 years of experience in UX Research. We are passionate about generating shared understanding of what users need, and empowering teams to make confident decisions for their users. We understand that your organization has unique goals and research needs.

Picture of Rachel Lynch in front of red wall

Hi, I’m Rachel

With over 10 years of experience in product research, I specialize in transforming complex data into clear, actionable insights that drive decision-making. When teams feel overwhelmed by endless backlogs and competing priorities, I step in to cut through the noise. My approach enables teams to focus on the most critical decisions by providing them with the right insights at the right time, ensuring their product strategy is both user-centered and strategically sound.

Hi, I’m Kristina

I have a degree in Psychology & Linguistics from Emory University, where I honed in my research skills doing qualitative and quantitative studies.

Since 2018, I’ve been putting my mixed-methods research skills to good use in B2B SaaS, Remote Sensing, eLearning, and HealthTech industries, driving their product strategy through data-driven research findings.