It all begins with understanding your users.

Our team, made up of Rachel Lynch, Kristina Kennedy, and Tyler Pridemore has a combined 17 years of experience in UX Research. We are passionate about generating shared understanding of what users need, and empowering teams to make confident decisions for their users. We understand that your organization has unique goals and research needs.

Picture of Rachel Lynch in front of red wall

Hi, I’m Rachel

With over 10 years of experience in product research, I specialize in transforming complex data into clear, actionable insights that drive decision-making. When teams feel overwhelmed by endless backlogs and competing priorities, I step in to cut through the noise. My approach enables teams to focus on the most critical decisions by providing them with the right insights at the right time, ensuring their product strategy is both user-centered and strategically sound.

Hi, I’m Kristina

I have a degree in Psychology & Linguistics from Emory University, where I honed in my research skills doing qualitative and quantitative studies.

Since 2018, I’ve been putting my mixed-methods research skills to good use in B2B SaaS, Remote Sensing, eLearning, and HealthTech industries, driving their product strategy through data-driven research findings.

Hi, I’m Tyler

I earned an MA in Philosophy with Distinction from the University of Exeter and a BA in Philosophy summa cum laude from the University of South Florida, where I began pairing philosophical insight with rigorous mixed methods research.



Since 2022, I have applied those skills to AI-powered research tooling, interviewing users, building large language model “synthetic users,” and fine-tuning prompts and outputs. I have also led environmental social science projects that mine and analyze large social media datasets, sharpening my ability to identify narrative patterns in both human- and machine-generated data.