How do we turn stakeholder goals into actionable UX Research studies?

We all know that stakeholders define success in business terms: revenue, retention, engagement, and efficiency.

But users define success in their terms: ease, value, clarity, and utility.

I’ve seen early-career researchers often struggle to connect these worlds, but the real value of UX Research is being the translator between them.

So, how do you do it?

Here’s a bit about how we manage this process over at Action Insights.